Yo Quiero Brands Partners With Dallas Cowboys

¡Yo Quiero! Brands Announces Partnership with Dallas Cowboys

Rising star guacamole, queso and salsa purveyor inks five year culinary deal with America’s Team

July 23, 2020 – ¡Yo Quiero! Brands, a Texas based company, announces a brand partnership with the Dallas Cowboys. The foodie-centric company, focused on small-batch recipes, landed a five year deal including: private-labeling, sampling, press, promotion and co-branded in-store packaging.

¡Yo Quiero!’s authentic Mexican flavors and Texas traditions were a hit as they launched in grocery stores across the nation. Today, the brand has grown its distribution and developed private-label contracts with toptier retailers and now the Dallas Cowboys.

“We’re thrilled to partner with the legendary Dallas Cowboys,” said Jay Alley, Vice President of Sales, ¡Yo Quiero! Brands. “We look forward to sharing this winning combination with the public this football season”.

The special edition Dallas Cowboys co-branded products are intentionally packaged in a larger format for Homegating convenience and will roll-out in stores as early as September. Offerings including Classic Guacamole, Queso, Avocado Salsa and Red Salsa which will be available at North Texas based Albertson’s, Tom Thumb, Walmart and El Rancho stores, with additional retailers to be announced this Fall.

“The Dallas Cowboys Organization is pleased to announce our exciting partnership with Yo Quiero Brands. Their unique combination of Fresh Guacamole and Quality Dips with Mexican Flavors and down home Texas Tradition will surely become Cowboy fan favorites. You will be able to find it at AT&T Stadium and all of your favorite retailers,” said Stephen Jones, Chief Operating Officer, Dallas Cowboys.

The current product line up can be viewed here and includes: Super Chunky Avocado, Avocado Salsa, Queso and Salsa as well as DIY tableside kits and snack size. For additional information, recipes or product availability, please visit ¡Yo Quiero! Brands or follow ¡Yo Quiero! Brands on Instagram.


¡Yo Quiero! Brands is a Texas based company with facilities in Rhome, Texas and Guanajuato, Mexico. With a mission of selecting and growing the freshest and finest ingredients, the brand is vertically integrated, starting with their avocado trees and harvesting the finest fruits to create delicious, hand-crafted products seen at your local retailer. Bringing years of experience to the table, ¡Yo Quiero! leads and innovates with integrity and passion, to create healthy and accessible offerings. The current line up of handcrafted super chunky avocado, avocado salsa, queso and salsa can be viewed here. For additional information, recipes or product availability, please visit ¡Yo Quiero! Brands or follow ¡Yo Quiero! Brands on Instagram.

Media Contact:

Tara Murray

Vice President of Marketing

Fresh Innovations, LLC